I’m a Principal Product Designer with 14+ years of experience spanning SaaS, enterprise platforms, and global organizations. I balance strategic leadership with practical execution: shaping design direction, aligning stakeholders, and still getting hands-on to ensure what we design actually ships and delivers results.

Across my career I’ve built and scaled enterprise design systems, led design for platforms adopted across multiple countries, and improved measurable outcomes.

I’m fluent in stakeholder management at the C-Level, but also in collaborating day-to-day with engineers — bridging strategy, UX research, and implementation.

I’m looking for opportunities where I can continue to deliver impact at scale, combining systemic thinking, leadership, and hands-on design craft.

I’m not an engineer, but I design like one. My strength is creating systems, specs, and deliverables that make life easier for dev teams — clear, feasible, and built to scale.

Over the years I’ve worked closely with frontend teams on enterprise platforms, building design systems that translate seamlessly into code. Because I understand component logic, accessibility, and constraints, our conversations go beyond pixels and into what can actually ship.

I document thoroughly, think in systems, and design with technical feasibility in mind. That means fewer tickets, less rework, and faster delivery. Engineers don’t just get “pretty screens” — they get a design partner who helps them ship production-ready products.

I take pride in my craft and enjoy mentoring early-career designers, helping them grow while strengthening the culture of design within organizations. I build strong cross-functional partnerships and thrive in complex, ambiguous environments where alignment and clarity are key.

As a systems thinker with a high bar for quality, I balance vision with detail — from process to pixels. I’ve built design systems and frameworks that reduced duplication, increased adoption, and aligned with business OKRs across multiple teams and countries. My strong sense of ownership drives measurable outcomes, ensuring teams operate efficiently and deliver work that moves the needle.

Through design thinking and governance, I help cultivate design-centric environments where exceptional products can emerge and scale. I stay close to the craft with hands-on involvement in daily design operations, while also setting the structures and principles that allow teams to perform at their best. This dual focus — strategic leadership and pragmatic execution — is what defines my approach.

I help early-stage companies grow by bridging design, product, and business. As a multidisciplinary designer, I cover the full stack of UX, UI, product design, and design strategy — giving startups the generalist skill set they need before specialization makes sense.

I thrive in environments where time-to-market is critical. Whether refining an MVP, shaping a lightweight design system, or rapidly prototyping new features, I take a hands-on, pragmatic approach that balances speed with scalability.

With a strong sense of ownership, I embed myself in teams, streamline collaboration between design and engineering, and create processes that set the foundation for long-term growth. My focus isn’t just on great design — it’s on making startups more successful today without paying for shortcuts tomorrow.