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Tell me what the product is and where it is stuck.

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Before you write

Principal or lead product design roles

In-house, on enterprise or B2B SaaS products with real domain complexity. I lead design teams and stay a working contributor; what I am not looking for is a purely managerial seat away from the craft.

Embedded platform engagements

Three to nine months inside a product team, owning a complex surface area end to end: usually a platform rebuild, a data-heavy module, or a workflow that has resisted several attempts.

Design system foundations & audits

Establishing or repairing a tokenized foundation, particularly where a third-party component library is already in production and cannot be replaced.

Not a fit

Not a judgment on the work; just not what I am useful for, and saying so saves us both a call.

  • Marketing sites and landing pages
  • Visual refreshes with the architecture held fixed
  • Logo and brand identity work
  • Fixed-scope work priced before the problem is understood

Frequently asked

Enterprise SaaS and operational platforms: procurement, media localization, commercial real estate, connected hardware, loyalty and gamification. The common thread is data-dense, multi-role workflow software: admin tooling, approval chains, dashboards built around decisions. Earlier work covers consumer social, marketplaces, and games. And whatever the domain, they should look the part; enterprise is not an excuse.